Mahindra Thar EV India Launch 2025: Price, Specs, Features, and Booking Details

The Mahindra Thar EV is set to make a strong entrance into India’s electric SUV market, carrying the rugged spirit of the iconic Thar with a fresh electric twist. It marks a key step in Mahindra’s plan to introduce several electric SUVs over the next few years. You can expect a blend of classic off-road capability with new electric power, modern features, and a bold design.

This EV isn’t just another model—it’s a premium offering aimed at those who want adventure without the emissions. It’s built on Mahindra’s new INGLO platform, promising improved ground clearance and a strong all-wheel-drive system. As you prepare for the launch, you’ll find that Mahindra is positioning the Thar EV as both a lifestyle vehicle and a symbol of its push toward electrification in India’s booming EV scene.

Mahindra Thar EV Launch Details and Pricing

The Mahindra Thar EV is one of the most awaited electric SUVs in India, promising to combine the legendary off-road spirit of the Thar with an electric heart. Let’s take a closer look at when you can expect to see it on the roads and how its pricing stacks up.

Official Launch Timeline and Availability

You can look forward to the Mahindra Thar EV arriving in India sometime between March and August 2026. While Mahindra hasn’t pinned down an exact date yet, most sources point to a mid-2026 launch window, with August being a strong possibility. The company has kept details under wraps but has confirmed its focus on launching this EV as part of its bigger plan to boost electric SUVs in India.

Regarding availability, expect the Thar EV to first hit major metropolitan areas such as Mumbai, Delhi, Bengaluru, and Chennai, where infrastructure and demand for electric vehicles are strongest. Gradual expansion to other urban centers and emerging EV markets in India is likely soon after. Mahindra will probably roll it out through their existing dealership network, offering a blend of showroom experiences and online booking options to attract tech-savvy buyers.

Price Range and Variants

Pricing for the Thar EV will place it firmly in the mid-premium SUV segment. The expected ex-showroom price currently estimates between Rs. 20 lakh and Rs. 25 lakh. This price range makes it competitive against other electric SUVs vying for your attention while factoring in the Thar’s unique off-road abilities.

You can expect the Thar EV to launch in two main variants, echoing the current IC engine lineup:

• AX Variant: The base model, designed for those who want the iconic Thar experience with electric power. It will be priced closer to Rs. 20 lakh, delivering solid features, basic electric SUV essentials, and rugged build quality.
• LX Variant: The premium trim offering more comfort, tech, and advanced features, like a superior infotainment system, better interiors, and additional driver aids. This variant might lean towards the upper end of the Rs. 25 lakh bracket.

Mahindra’s pricing strategy positions the Thar EV as an accessible yet aspirational electric SUV. It offers the mix of thrill and practicality many enthusiasts desire, especially when compared to pricier electric SUVs or fully-loaded ICE off-road vehicles. This price point also signals Mahindra’s confidence in widening electric mobility without compromising the adventurous character that Thar owners love.

In short, you can expect this EV to combine a robust electric drivetrain, stylish ruggedness, and competitive pricing—putting it in a sweet spot for both city drivers and off-road fans ready to go electric.

Technical Specifications and Features of Mahindra Thar EV

When it comes to the Mahindra Thar EV, you’re looking at a blend of solid electric technology packed into a vehicle designed for adventure. This section breaks down the key aspects of its battery, motors, performance, and interior so you have a clear picture of what the Thar EV brings to the table.

Battery, Range, and Charging Technology

The Thar EV steps up with an impressive 60 kWh battery pack that promises to keep you on the road longer without the constant worry of charging stops. With this capacity, you can expect a driving range exceeding 400 km on a full charge. That’s enough for most weekend trips and daily commutes alike.

Charging won’t slow you down much either. Thanks to fast charging technology, the battery can jump from zero to about 80% charge in roughly 30 minutes. This means less waiting time and more time exploring, whether you’re refueling at home or on a roadside charger. The Thar EV’s battery tech also supports powering external devices through Vehicle-to-Load (V2L), handy for camping or work setups off-grid.

Electric Motors and Performance

Under the hood, the Thar EV uses a dual motor setup delivering power to all four wheels, which means you get 4-wheel drive capability right from the factory. This arrangement is ideal for tackling rough terrains and steep climbs without losing grip or stability.

The powertrain is expected to produce around 130 horsepower and about 300 Nm of torque. This output strikes a good balance between everyday usability and off-road muscle. The Jeep offers multiple driving modes tailored for different conditions — whether you’re cruising city roads, thrusting through mud, or climbing rocky paths.

Its advanced traction control and driving assistance features ensure you retain control on slippery surfaces or tough obstacles. Put simply, the Mahindra Thar EV won’t just peek from behind the trees—it’s built to power through them.

Design and Interior Features

Visually, the Thar EV keeps the rugged character you love but adds modern touches to stand out on and off the road. The front sports rounded square LED headlights and sharp LED daytime running lights (DRLs), giving it a bold, confident look that’s instantly recognizable.

The body includes functional elements like skid plates to protect vital parts when crossing rough tracks. Strong dual-tone alloys and squared-off wheel arches enhance its tough stance.

Inside, the focus is on comfort blended with utility. A fully digital instrument cluster keeps you informed with crisp, clear displays. The touchscreen infotainment system supports smartphone connectivity, making navigation and music easy to access.

Durable, easy-to-clean interior surfaces are designed to handle dirt and wear from adventurous outings. Grab handles, robust switches, and weather-resistant upholstery all tell you this is a cabin ready for off-road life without sacrificing modern convenience.

With these technical specs and features, the Mahindra Thar EV shows it’s engineered to be more than just an electric vehicle—it’s an all-terrain partner you can trust without compromise.

Mahindra Thar EV Safety and Market Position

The Mahindra Thar EV promises to keep the rugged appeal and off-road strengths of the original Thar, while bringing modern safety features and a clear aim to capture a solid spot in India’s fast-growing electric SUV market. As you consider this new arrival, it helps to look closely at what safety elements it will offer and how it stacks up against rivals in this space.

Safety Features and Crash Test Status

Mahindra is expected to pack the Thar EV with the essential safety tools you look for in a modern SUV, especially for a vehicle designed to handle both city streets and tough terrains.

You can expect it to come loaded with:

• Dual front airbags to protect driver and passenger in a collision.
• Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) to maintain braking control on slippery or uneven surfaces.
• Hill Hold Control and Hill Descent Control, which help maintain stability during steep climbs and descents.
• Traction Control systems to prevent wheel spin in challenging off-road conditions.
• A reinforced roll cage structure designed to protect occupants if you tip or roll over.
• ISOFIX anchors for securely installing child seats.
• Rear parking sensors for safer maneuvering in tight spots.

While NCAP safety ratings specific to the Thar EV have not been officially released yet, the current internal combustion engine (ICE) Thar variants have done well. The base Thar has earned a respectable 4-star Global NCAP rating for adult and child occupant protection. Mahindra’s newer models, like the Thar Roxx, have even scored 5-star ratings in Bharat NCAP tests, suggesting the EV could follow similar stringent safety standards.

The crash structures are designed to absorb impact energy without compromising the passenger cabin, so you can expect good protection in frontal collisions. Mahindra’s investment in stability control and braking assists should also boost confidence behind the wheel whether you are on highways or off the beaten path.

Positioning in the Indian Electric SUV Market

The Mahindra Thar EV enters a segment that’s heating up quickly, with several strong players aiming to capture the attention of Indian buyers obsessed with SUVs that offer style, performance, and green credentials.

Mahindra positions the Thar EV as a mid-premium adventure SUV for buyers who don’t just want an electric city car. It’s clearly targeting:

• Adventure lovers who want reliable off-road capability without emissions.
• Eco-conscious buyers looking for a rugged yet responsible lifestyle vehicle.
• Customers who value the Thar’s legendary design and want the latest electric tech wrapped around it.

In this space, the Thar EV faces competition from vehicles like:

• MG ZS EV, which offers good urban usability and safety features but less off-road charm.
• Tata Curvv EV, which targets more tech-savvy buyers with a sporty, urban crossover design.

Compared to these rivals, the Thar EV stands out with its authentic 4×4 capability, higher ground clearance, and a heritage that strongly appeals to India’s off-road crowd. It’s less about just EV range or city convenience—it’s about bringing the SUV character and electric efficiency together.

Mahindra’s move also taps into the growing Indian audience that’s eager to transition to electric but doesn’t want to compromise on the personality and ruggedness of their SUVs. The Thar EV fills this niche smartly, balancing performance, eco-friendliness, and style in a package that’s both practical and aspirational.

In short, if you want an all-electric SUV that feels at home on tough trails as well as urban roads, the Thar EV is likely to be one of the few compelling choices in the market when it launches.

Electric SUV Market Outlook in India and Mahindra’s Strategy

India’s electric SUV market is growing fast. More buyers are choosing electric SUVs because they want a mix of style, space, and greener driving. At the same time, government support and new policies are speeding up EV adoption. Mahindra, one of India’s key automakers, is well aware of this momentum. Its plan to launch multiple electric SUVs over the next few years, starting with the Thar EV, shows how serious the brand is about carving out a strong place in this market.

Growth Projections of Electric SUVs in India

The electric SUV market in India is moving swiftly. In 2023, the market generated over USD 3.4 billion in revenue, and experts expect it to grow at around 50% CAGR till 2030. That means the market could reach nearly USD 58.5 billion in the coming years.

A few factors are driving this surge:

• Government incentives: Schemes like FAME II offer subsidies and tax benefits for electric vehicles, making EVs more affordable.
• Expanding charging infrastructure: India is rapidly setting up fast chargers and more public charging stations, easing range anxiety.
• Consumer shift: Buyers now prefer SUVs over sedans, and within SUVs, there’s rising interest in electric models that combine practicality with performance.
• Urbanization and environmental awareness: More city dwellers want cleaner transport options without giving up on space or style.

Among electric SUVs, compact and mid-size models dominate thanks to their right balance of price and utility. This suits India’s roads and buyer needs. The mid-size segment, in particular, is expected to grow faster, reflecting a shift toward larger electric vehicles with more features and comfort.

Mahindra’s Electrification Roadmap and Future Models

For Mahindra, electric SUVs are a core growth area. The company has unveiled plans to launch up to seven new electric vehicles by 2030, starting with some key models over the next couple of years. Their approach is clear: build on Mahindra’s strong SUV legacy while bringing electrification front and center.

Here’s how Mahindra is shaping its future:

• New multi-powertrain platform: Scheduled for release in mid-2025, this flexible architecture can support both electric and traditional powertrains, mainly for SUVs and crossovers. This means Mahindra can efficiently introduce more EV models while keeping costs in check.
• Thar EV (Thar.e): This electric version of the Thar is a flagship project. It represents Mahindra’s push to electrify a beloved off-roading icon, blending ruggedness with clean technology. The Thar EV is expected to set the tone for electric SUVs that balance adventure with sustainability.
• Upcoming models: Alongside the Thar EV, Mahindra plans to launch new electric versions of popular SUVs like the XUV 700 (XEV 7e) and others. These will include a mix of fully electric and hybrid variants, catering to different segments and price points.
• Investment and scale: Mahindra is putting significant money into EV tech, charging infrastructure support, and capacity expansion. Their Chakan plant will grow its production capacity, helping meet expected demand for electric SUVs.

This roadmap reflects Mahindra’s strategy to become a leader in India’s SUV-heavy market while aggressively pushing electric vehicles. The goal is to have EVs contribute 20-30% of total sales by 2030, underlining how important this segment is for their long-term plans.

The Thar EV plays a vital role here. Beyond just being another electric SUV, it’s a symbol of adventure and durability, proving you don’t need to give up thrill or toughness to go electric. Following its launch, Mahindra will likely expand its electric portfolio rapidly, giving you more options for big, capable SUVs powered by electricity.

In short, the electric SUV market in India is accelerating, and Mahindra’s strategy positions it well to stay ahead. If you’re considering an electric SUV that combines India’s thirst for adventure with promising tech and growing infrastructure support, the Thar EV and its future siblings will be worth watching closely.

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Conclusion

The Mahindra Thar EV is gearing up to change how you experience adventure on electric power. It keeps the Thar’s rugged off-road roots but adds a strong electric drivetrain, modern comforts, and a competitive price tag around Rs. 20-25 lakh. With a solid range, fast charging, and 4-wheel drive, it’s built to handle both city streets and tough trails without compromise.

This launch marks a big step for electric off-road vehicles in India, offering you a real alternative that blends eco-friendly driving with the thrill of an iconic SUV. As Mahindra expands its electric lineup, the Thar EV sets a clear tone for what electric SUVs can be—tough, capable, and ready for wherever you want to go. It’s worth keeping an eye on if you’re ready to take your adventures electric.

Thanks for joining the ride so far. What features will you look for when the Thar EV hits the roads? Share your thoughts and stay tuned for more updates.

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